Programs – Berger Works

Alex Berger

Artistic Enrichment Program

A multifaceted arts program designed to deepen visitor engagement

through painting, music, and live creative programming

What It Is

Alex Berger’s Artistic Enrichment Program is designed to help cultural venues invite guests to create deeper connections with the space through live art and music.

Guests experience the creative process firsthand as paintings and murals inspired by the property develop over time. Visitors can also participate in painting classes and enjoy live piano performances that enhance the atmosphere of the space.

By integrating visual art, music, and education into the visitor experience, the program encourages guests to slow down, connect with the space, and form lasting memories brought to life through the artwork created during the program.

What Guests Experience

Live solo piano performance — One hour sets of classical repertoire, original compositions, and improvisation
On-site painting demonstrations — Capturing scenic views of the property on canvas in real time
Painting classes — Guided sessions led by the artist for visitors of all skill levels
A mural coming to life — Watching the residency’s centerpiece develop over the engagement period

Why It Works for Venues

Permanent Artwork

Murals and on-site paintings become lasting visual additions to the venue’s grounds and collection.

Repeat Visits

Guests return to watch the mural develop, attend classes, and experience the artist in different contexts.

Direct Revenue

Painting classes and print merchandise generate income that can offset a significant portion of the program fee.

Marketing Content

Live painting, classes, and piano performance create compelling, authentic social media content your visitors share naturally

Pricing

Short Programming

Ideal for events, seasonal programming, or venues exploring the program for the first time.

1 Day

$1,000

2 Piano Performances
1 Painting Class
1 On-Site Painting

2 Days

$1,800

4 Piano Performances
2 Painting Classes
2 On-Site Paintings

3 Days

$2,500

6 Piano Performances
3 Painting Classes
3 On-Site Paintings

Residency Options

Extended engagements with a permanent mural as the centerpiece. Programming volume can be adjusted to suit the venue’s schedule and visitor traffic.

Pilot Residency

1 week

$5,000

25 sq. ft hand-painted mural
3 on-site paintings
9 piano performances
5 painting classes

Standard Residency *

2 weeks

$9,000

40 sq. ft hand-painted mural
5 on-site paintings
16 piano performances
10 painting classes

Full Residency

4 weeks

$15,000

60 sq. ft hand-painted mural
10 on-site paintings
30 piano performances
20 painting classes

Individual Services

Piano Performance - $150

One hour of classical compositions, originals, and improvisation

Portable digital keyboard available upon request

On-Site Painting - $350

Artist sets up easel and paints the view of a selected location

9×12” pre-stretched canvas, acrylic paint

Painting Class - $500

Guided 2-hour class on 8×10” canvas boards

Up to 20 students — venue provides seating, tables, and tablecloths

Mural Painting - $30/sq ft

Average rate depending on complexity of composition

Custom quote provided after site consultation

"His ability to combine music, visual art, and interactive creativity creates a meaningful and uplifting experience. Alex communicates clearly, has always been reliable, and approaches his work with professionalism and genuine care."